The OP Issue - February 2026
The latest & greatest of RevOps updates that matter to your business
The February Rev Ops State of the Union
Rev Ops and CRM platforms are increasingly serving as the central nervous system for go-to-market teams, with a strong shift toward AI-driven execution and tighter cross-functional alignment. Modern CRMs are moving beyond record-keeping to automate workflows, improve forecasting accuracy, and reduce manual administrative work through embedded AI. There is also a growing convergence between CRM and customer data platforms, giving sales, marketing, and customer success teams a shared, real-time view of the customer. At the same time, organizations continue to prioritize data hygiene, governance, and user adoption to ensure trust as automation expands. Overall, the current state of RevOps reflects a move from reactive reporting to proactive revenue orchestration that actively supports growth.
What That Means for you
More consistent and personalized interactions between your GTM teams and your prospects/customers allow for a truly shared, real-time view of business needs and interaction history. Faster response times for sales teams and fewer handoff issues are becoming the norm as automation helps teams engage at the right moments. Ultimately, customers experience smoother journeys, clearer communication, and solutions that feel more proactive and tailored to them. If your organization isn’t moving in this direction, its time to assess your near term priorities to build a path to revenue excellence.
Pathways to Partnership
Op Methods helps clients design and implement RevOps automations by aligning people, process, and technology within their existing technology stack. Our team can configure workflows, reporting, and governance frameworks that reduce manual effort while improving data accuracy and visibility across teams. By acting as an extension of our clients’ RevOps function, we ensure automations and processes are adopted, scalable, and directly tied to measure revenue outcomes.
Updates from our Partners
HubSpot Updates:
HubSpot credits are a newer offering, and customers can reference HubSpot’s documentation to understand how they work and what they can be applied toward. Credits can be used for renewals, upgrades, add-ons, or professional services, helping streamline purchasing without requiring separate invoices for each transaction…see more
Salesforce Updates:
Salesforce’s Spring ’26 release is focused on building an “Agentic Enterprise” through stronger AI, automation, and unified data. Key updates include native GIS for Field Service, Agentforce enhancements, AI-powered Flow builders, and improved data management tools to boost productivity across sales, service, and analytics…see more
